The holidays will be upon us before we know it, and if you are among the many love birds planning to utilize the inherent romance of the season as a platform to pop the big question, now’s the time to start shopping for that diamond engagement ring – you know… the one that will make her eyes light up with excitement; the one she simply won’t be able resist.  And with the two biggest holiday shopping days of the entire year quickly approaching – Black Friday and Small Business Saturday – you have the opportunity to score a great deal on the perfect diamond engagement ring for your holiday proposal. [caption id="" align="aligncenter" width="253"] Choosing the right ring is easy with True Romance[/caption] How to Choose the Perfect Diamond Engagement Ring Especially with all the “big box” jewelry retailer ads we have been inundated with as Black Friday shopping insanity approaches, it’s easy to become overwhelmed with all the options and advice on choosing the best engagement ring.  Here are a few tips to help you narrow down your choices and rest assured that you’re making a wise buying decision in the process. Bigger isn’t always Better We’re often pre-conditioned to believe that bigger is better in the world of diamond jewelry, but that’s not necessarily the case, especially if budget dictates a lower quality diamond in the “bigger” category.  Diamond quality is actually the most important factor when selecting or creating a diamond engagement ring.  A little-known fact in the jewelry industry is that a high quality diamond – paired with the optimal ring setting and diamond or gemstone accents – can actually be made to appear larger than it actually is. Know her Style While a diamond solitaire engagement ring embodies long-standing tradition, in modern times there are so many perfectly acceptable options you might choose from instead – and that starts with knowing her personal style.  For example, more and more couples are choosing colored gemstones in place of diamond solitaire engagement rings.  When paired with diamond accents, this option is a perfect mix of trend and tradition.  Similarly, many couples today choose to shop for engagement rings together – a sure way to know that you’re giving her a ring she’ll be happy to wear for the rest of your lives together. Consult a Local Jeweler With all the internet-based jewelry buying options out there, sometimes it’s just comforting to speak with a real human being, with in-depth knowledge of the jewelry industry.  Your local jeweler can help you sort through all the breathtaking options to find the perfect mix of quality and value for your budget, on Black Friday or Small Business Saturday… or any day of the year.